How important is small sponsor space on a NASCAR™ Sprint Cup Car?

That question can best be answered by the prices even small spaces on Cup cars command. On November 15, 2007, the Fort Lauderdale Sun Sentinel, in conjunction with the season-ending race at Homestead-Miami Speedway, had a feature article in their Business Section, "Buying into NASCAR", that illustrated estimated costs for sponsor space on Cup cars in 2008.

Sun Sentinel's illustration showed that in 2008 even a small decal space on the B-Post (window post behind seat area) will cost $350,000 to $400,000 per season. That translates to about $10,000 per race for a decal so small only those close to the car can see it. During the race, TV cameras can't catch it and fans in the stands can't see it, yet progressive businesses of all types have for years paid NASCAR Cup Teams thousands per race to get their logo in those small spaces. Why? Because they know that their company name in that little space—even though very few actually see it—makes them an “official sponsor”, and that sponsorship is their connection to 75 million avid NASCAR fans!

Through the years businesses with limited budgets wanting to benefit from an “official team sponsorship” had just three options:

1. IGNORE THE BENEFITS A NASCAR SPONSORSHIP OFFERS;
   (And miss out on the magical connection between sponsor and fan)
2. CHOOSE A SMALL FULL SEASON SPONSORSHIP;
   
   (Normally requires a budget in the hundreds of thousands of dollars)
3. SETTLE FOR A SMALL SPONSORSHIP FOR SELECT RACES.
   
   (Normally requires a budget in the tens of thousands of dollars)

Many have wisely opted for #3 in order to become an “official sponsor” so they can legitimately leverage their sponsor status to connect with NASCAR fans in their marketing and marketplace for the entire season!


BAM Racing's revolutionary new sponsorship program provides another creative and “less expensive entry for companies with smaller advertising budgets into a sport that boasts a fan base of 75 million."

Thanks to patent-pending technology, today you can get your own small space on a NASCAR™ Sprint Cup car, and you won't have to pay thousands per race! Now you can get a Diamond Sponsor™ space—your connection to our team, NASCAR™, and 75 million fans---at a price you never dreamed possible!

Like B-post and other small spaces on Cup cars, the space may be small; but the "connection" value is huge! If it was only about visibility on the car, there'd only be primary sponsors and no associate sponsors; and today's cars wouldn't have decals tucked in small obscure locations all over the car! All associate sponsorships, regardless of size, are about the "connection" value, not the "visible" value. When you're "connected" with a team, whether it is for just one race or an entire season, you can use that "connection" as an “official team sponsor” in your marketing and marketplace to tap into and connect with the NASCAR fans in your market whether that market is nationwide, regional, or local.

"In the fans eyes, even if you’re not a primary sponsor, a sponsor is a sponsor. Most have no idea how big your logo is on the car—nor do they care. Perception comes into play, and perception can trump reality. When promoted in the marketplace with the tools we provide, our Diamond Sponsorship is perceived by fans to be on par with sponsors paying infinitely more! We turn perception into profits for our sponsors."


The groundbreaking bonus marketing components you get FREE if you secure your space during our introductory offer will, in your customer's eyes, put your sponsorship on par with sponsors spending tremendously more! Start at Bonus One – you'll be amazed and excited to be one of the few able to take advantage of this revolutionary opportunity! Bonus One