BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and enters its seventh season in NASCAR Nextel/Sprint Cup racing in 2008. Beth Ann Morgenthau’s initials make up the name of BAM Racing.

The Morgenthaus, investment bankers from Coral Gables, Florida, specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure for their sponsors.

BAM Racing’s new Diamond Sponsorship Program is a perfect example in that regard. It is a powerful small business initiative that is revolutionary within NASCAR™. For the first time, because of this creative program, the door is open to businesses who otherwise could not afford to leverage the marketing power of NASCAR.

This new initiative not only required foresight by the Morgenthaus. It required high-tech programming and creative marketing approaches to make it a reality. Both were delivered by BAM Racing’s marketing partner, ARMER Holding, LLC.

About ARMER Holding, LLC

ARMER Holding is the parent company of ZoneLoans.com, LLC, OBOVO.com, LLC, HealthLife.com, LLC, ExistSports.com, LLC, all of which make up ARMER’s 2007-2008 Phase One property releases. ARMER Holding combines cutting-edge high tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties. www.ARMERHolding.com